ARANCISSIMO

Brief

Jack Aidone was employed as a chef at a restaurant in Plant 3 in Bowden, when he noticed the local employees regularly enjoyed after-work drinks and a pre-dinner bite before heading home.

Entrepreneurial plus, half Italian / half Australian; Jack realised he could meet that demand by setting up a food-stall and selling his famously good Arancini. He approached me shortly afterwards and asked me to give his idea a face.

Jack asked me to combine Arancini with a ‘Spritz @ 6’ theme.

Process

Throughout the design intention briefing process, I identified that his stall was going to be placed nearby several cocktail bars in Plant 3, and with that in mind he may like to consider the concept of 'l'aperitivo' - the warm-up-to-dinner, Italian tradition consisting of an alcoholic beverage with a light meal, at the end of the workday. He liked this idea and has plans to team up with a bar to offer an Arancini + cocktail, combination deal.

For Jack's visual identity design solution, inspiration was taken from the 2020 Aperol campaign, ' Spritz@6', making a connection between the campaign's art deco style with brightly coloured artwork and arancini. The resulting identity is a playful, colourful, art deco typographical logo with geometric sophistication.