WAIKERIE  LIMESTONE

THE BRIEFING

Jose, an established and well-known South Australian stone mason, sought a visual identity to represent his business, Waikerie Limestone.

THE JOURNEY

I could never have imagined that to unveil this design solution I’d be travelling 20.44 million years back in time, to the Burdigalian Geologic period.

Waikerie Limestone mine is located under what was once a massive 33,000 square kilometre inland sea which retreated over time and become known as, Lake Bungunnia.

Fast forward a mere few million years and its sea life has calcified into the unique, beautiful and harder-than-concrete, Waikerie Limestone. Now entombed and actually visible in this product, are incredibly stunning aquatic fossils.

It’s no wonder this design solution became so quickly crystal clear...

THE OUTCOME

> LOGO + ICON

> VISUAL COMMUNICATION GUIDE

> PRODUCT & MARKETING PHOTOGRAPHY

+ COMING SOON…

> THE WAIKERIE LIMESTONE WEBSITE

DESIGN ASSETS

ON-SITE RESEARCH

OFF-SITE RESEARCH

CONCEPT PRESENTATION

LOGO DESIGN

PRODUCT PHOTOGRAPHY

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Arancissimo